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Professional Simulation

Social Media Manager
Simulation

Learn how real social media managers plan content calendars, grow communities, run campaigns and turn analytics into decisions for growing brands.

Apply NowWatch Free Module

Joined by 12,000+ career-starters

Current Intake

Batch Spring 2024

Remaining Seats

12 left

Is this Role For You?

A Social Media Manager is the voice of a brand online. It's a creative, data-aware role perfect for storytellers who love trends and audiences.

  • Daily Tasks

    Planning content calendars, writing captions, briefing designers, replying to the community and tracking post performance.

  • Career Growth

    Pathway to Social Media Lead, Content Strategist, or Brand Manager roles across agencies and in-house teams.

  • Salary Range

    Entry-level roles start at $45k - $60k, scaling quickly with a strong portfolio and campaign results.

Premium Experience

Experience Module 1 Free

Watch the first lesson and understand if this career path is right for you before enrolling in the full simulation.

Sarah Jenkins

Head of Social at Spotify

18:42
  1. 1.

    Role Definition

    What an SMM owns beyond just posting content

  2. 2.

    Platform Landscape

    Where each audience lives and how algorithms differ

  3. 3.

    Essential Stack

    First look at Meta Business Suite, Buffer and Canva

Core Competencies

  • Content Strategy

    Build content pillars and calendars tied to brand goals.

  • Community Management

    Engage followers and handle comments, DMs and crises.

  • Copywriting

    Write hooks and captions that stop the scroll.

  • Creator Collaboration

    Brief creators and influencers and manage partnerships.

  • Brand Guidelines

    Keep tone, visuals and messaging consistent everywhere.

  • Analytics

    Read reach, engagement and conversion to plan what's next.

The Simulation Path

  1. 1

    Week 1: Foundations

    Brand audit, audience research and content pillar set-up

  2. 2

    Week 2: Execution

    Publish a two-week content calendar with mid week mentor reviews

  3. 3

    Week 3: Final Level

    Campaign report and final evaluation from hiring managers

Outcome

Receive your verified Prepado readiness Score & Digital Badge

Average Graduate Score88/100

Career Outcomes

Social Media Executive

Content Strategist

Community Manager

Brand Associate

Influencer Marketing Associate

Digital Marketing Executive