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Professional Simulation

Performance Marketer
Simulation

Learn how real performance marketers plan budgets, launch paid campaigns, test creatives and optimise for return on ad spend across digital platforms.

Apply NowWatch Free Module

Joined by 12,000+ career-starters

Current Intake

Batch Spring 2024

Remaining Seats

12 left

Is this Role For You?

A Performance Marketer turns ad spend into measurable growth. It's a numbers-driven role perfect for analytical, curious and experiment-loving people.

  • Daily Tasks

    Setting up campaigns, managing budgets and bids, A/B testing creatives and reporting on CAC and ROAS.

  • Career Growth

    Pathway to Performance Lead, Growth Marketing Manager, or Head of Acquisition roles in startups and agencies.

  • Salary Range

    Entry-level roles start at $50k - $70k, scaling rapidly with proven campaign results and platform certifications.

Premium Experience

Experience Module 1 Free

Watch the first lesson and understand if this career path is right for you before enrolling in the full simulation.

Sarah Jenkins

Performance Marketing Lead at Meta

18:42
  1. 1.

    Role Definition

    What performance marketing is vs brand marketing

  2. 2.

    Channel Landscape

    Search, social and display: where budgets go in 2024

  3. 3.

    Essential Stack

    First look at Google Ads, Meta Ads Manager and GA4

Core Competencies

  • Campaign Planning

    Map objectives, audiences and budgets before launch.

  • Audience Targeting

    Build segments, lookalikes and retargeting pools.

  • Budget Pacing

    Spend evenly and shift budget to what performs.

  • Creative Testing

    Run A/B tests on ads and landing pages.

  • Tracking & Attribution

    Set up pixels, UTMs and conversion events correctly.

  • Reporting

    Turn CAC, CTR and ROAS into clear weekly reports.

The Simulation Path

  1. 1

    Week 1: Foundations

    Account set-up, tracking and audience research with your cohort

  2. 2

    Week 2: Execution

    Launch and optimise live test campaigns with mid week mentor reviews

  3. 3

    Week 3: Final Level

    Performance report and final evaluation from hiring managers

Outcome

Receive your verified Prepado readiness Score & Digital Badge

Average Graduate Score88/100

Career Outcomes

Performance Marketing Executive

Paid Media Specialist

PPC Analyst

Growth Marketing Associate

Marketing Analyst

Digital Campaign Manager